RTB (Real-Time Bidding) para Leigos

If you’re a current customer, please note your campaigns and tracking pixel are still live and your logins are unchanged.

To have your own DSP, you don’t necessarily need to build it from scratch — it’s a long and costly adventure. You’ll need to hire an engineering team and allocate hundreds of thousands of dollars to the development. Afterward, you’ll need to cover expenses related to software maintenance—bug fixes and improvements. The result will depend on your team’s skills and experience. There’s pelo guarantee you’ll be fully satisfied with the software you get. As an alternative, you can buy a white-label solution and launch it in a couple of weeks. When opting for a white-label solution, you’ll get dependable software from experts for a much lower price. Plus, you can test it before buying so that you know what you’re getting. Real-Time Bidding FAQ

Improved performance: RTB allows advertisers to use one dashboard interface for their campaign, rather than communicating with multiple publishers at once.

Advertisers’ bids are sent to ad exchanges, which select the winner of the auction. The final winner is selected at SSP in case the bid request was sent to more than one ad exchange.

Real time bidding facilitated through an SSP can help publishers find the right demand sources to work with, based on factors like latency, unique demand, bid rates, and ad space availability.

Header bidding is a pre-auction process that allows publishers to simultaneously solicit bids from multiple advertisers or demand sources before calling the ad server, ensuring that they get the highest possible bid for their ad space.

1A user triggers an ad request while using an app. Information about the user, available ad format, and other key factors are passed on to advertisers.

Brand safety has become an important concern for advertisers in recent years and some participants offer advertisers better brand safety through RTB by using technologies which prevent their advertising content being shown on unsuitable websites or next to inappropriate content.

Publisher: The publisher is the website or online property that wants to sell ad spaces, often referred to as “ad inventory.”

The latter sends an ad request to DSPs and Ad Networks which, if deciding to bid on ad, send the bids read more with maximum bid value along with location of advertising content.

Someone in your target audience who frequently researches parts for sports cars visits a popular racing blog that just so happens to have ad space. If your ad has the winning bid, it will be on that website in front of someone interested in what you’re selling. 

Ad fraud: Scammers can use bots to trick ad networks into selling false impressions, which reduces the likelihood of your ad being seen. Using an SSP that verifies media buyers, like Emodo Access, can significantly reduce your risk.

Mesmo não sendo a primeira rede social de que vem em mente quando pensamos em anúncios online, é importante destacar certos pontos extremamente importantes A respeito de a rede:

Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on Amazon or third-party destinations.